DDP Yoga designed their suede business cards with a very creative use of spot uv gloss. On the front side the DDP logo is coated with spot uv. Then on the back there is blind spot uv for Steve's name, so the name appears in spot uv only, but it is still visible because the spot gloss increases the contrast and makes that area darker when no light is hitting it, and reflective when light hits it. DDP also applied spot uv in a creative way to Steve's glasses, so that they appear glossy in his photo on the side of the business card.